With a Pinch of Salt - banner image.jpg
Elegant plated dish with dark sauce, grilled leek, green leaves, and white flowers, on white plate. In the background, yellow lemon, white cloth napkin, and kitchen utensils visible.

Innovators and Problem Solvers for the Food & Hospitality Industry

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Expert consultants share their experience with your business

We partner with you to transform your idea into a successful business and hospitality brand. Whether it’s building a profitable business plan, creating an innovative menu, or developing standout offerings, we lay the creative and strategic foundation for lasting success.

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Our services reflect the broad experience of our team of industry leaders, offering focused solutions tailored to your goals, from building and scaling multisite cafes to helping businesses thrive across the hospitality sector.

Tristan Welch, Founder

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Our expertise

  • We partner with you from day one to transform your idea into a successful hospitality brand. Whether it’s building a profitable business plan, creating an innovative menu or developing standout offerings, we lay the creative and strategic foundation for lasting success.

  • Deliver consistently exceptional experiences through streamlined operations. From kitchen design and system optimisation to cutting-edge automation and top-tier staff training, we ensure every element of your operation runs efficiently while maximising profit and maintaining quality.

  • Launching something new? We help you bring concepts to life with market insight and collaborative development. Our hands-on approach includes trend research, immersive workshops, and a tailored launch strategy, supporting you from vision to grand opening and beyond.

  • Turn guests into loyal customers by delivering memorable, brand-aligned experiences. We fine-tune every interaction through detailed customer journey audits, strategic brand positioning, and competitor analysis to ensure your concept leads the market and stays relevant.

  • Whether you're a startup defining your concept or an established brand looking to refresh and optimise, we provide solutions built around your needs. 

    Book a free consultation and let’s create something extraordinary together.

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“Tristan is confident, focused and determined, at Pétrus he proved himself in the kitchen, gaining and retaining our two Michelin stars while he was there”

~ Gordon Ramsay

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Hospitality Excellence

Whether you're launching a new concept or refining an existing operation, With a Pinch of Salt is your trusted partner in long term business success.

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