About With a Pinch of Salt

Bringing Vision to Life in an Ever-Changing Hospitality Landscape

At With a Pinch of Salt, we don’t believe in cookie-cutter solutions. We create bespoke strategies that evolve with the market, helping hospitality businesses stay ahead of trends, optimise profitability, and deliver exceptional guest experiences.

We’re not just consultants, we’re industry insiders who live and breathe food, service, and operations. Whether launching a new concept, refining a menu or streamlining workflows, we bring real-world expertise and a hands-on approach.

Chef Tristan Welch in a white apron and shirt garnishes a dish with green sauce in a modern kitchen.
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"I started in this industry at a young age, drawn in by the magic of hospitality, the ability to create joy through food. With a Pinch of Salt was born from helping friends, colleagues, and investors turn ideas into profitable businesses. What began as advice over coffee turned into a consultancy that now supports restaurants, hotels, and food businesses worldwide."

Tristan Welch - Founder

Tristan in a dark suit and white shirt sitting at a wooden desk, smiling and writing on a notepad with a laptop and a green notebook in front of him.

Meet the Founder – Tristan Welch

Tristan Welch is a seasoned hospitality expert, having led teams at Michelin-starred restaurants and exclusive hotels. With decades of experience in menu development, business strategy, and operational efficiency, he brings a unique perspective, not just as a consultant, but as someone who has built and run successful hospitality businesses.

Unlike many consultants, Tristan and his team don’t just teach, they do. Their network includes top chefs, operators, and industry leaders who are actively engaged in the hospitality industry today.

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We’re not just consultants, we’re industry insiders who live and breathe food, service, and operations. Whether launching a new concept, refining a menu or streamlining workflows, we bring real-world expertise and a hands-on approach.

Why Choose Us?

  • Bespoke, Not One-Size-Fits-All

    Every client is different. We tailor solutions to your unique goals, challenges, and market positioning.

  • Real-World Expertise

    Our team has built, launched, and optimised hospitality brands from fine dining to fast casual.

  • Future-Proof Strategies

    We stay ahead of trends to ensure your business remains relevant, scalable, and profitable.

Person squeezing lemon over cooked asparagus on a white plate in a kitchen.

Let’s Create Something Extraordinary

The hospitality industry is ever-changing, but one thing remains constant: the need for innovation, consistency, and profitability. Let’s work together to build a business that stands out and thrives.